by Steven Van Belleghem : When Digital Becomes Human: The Transformation of Customer Relationships

ISBN : #0749473231 | Date : 2015-04-28

Description :

PDF-25ef7 | In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a company’s digital channels work perfectly, they still want access to a real person.Steven Van Belleghem explor… When Digital Becomes Human: The Transformation of Customer Relationships

When Digital Becomes Human: The Transformation of Customer Relationships by by Steven Van Belleghem

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